Blog & Insights
At the intersection of tourism, technology and branding — IDA Consulting's view on the sector's agenda.
Dorak Holding: A Digital Transformation Journey from Fragmented Structure to Corporate Group
How a fragmented group centred on Dorak Tour became Dorak Holding through a unified brand architecture, 41 websites and pioneering reservation technologies.
Read Article →#1Litore Resort Hotel: A Brand and Digital Transformation Story
A long-term collaboration spanning corporate identity, digital infrastructure and brand development—from architectural plans to international tourism fairs.
Read Article →#2The Future of AI-Powered Dynamic Pricing in Hospitality
AI models that combine demand forecasting, competitor analysis and guest segmentation are boosting hotel RevPAR by 15-30%.
Read Article →#3From OTA Dependence to Direct Sales: A 90-Day Roadmap
A practical implementation plan to reduce commission costs and grow direct bookings without sacrificing brand value.
Read Article →#4Brand Positioning in Boutique Hotels: Story or Service?
In an increasingly crowded leisure market, standing out comes down to service quality — and perhaps even more so, a sharp story.
Read Article →#5