Litore Resort Hotel: A Brand and Digital Transformation Story
Construction of Litore Resort Hotel began in 2013. In early 2015, we started a comprehensive collaboration spanning corporate identity, web infrastructure, content production and online sales.
Visit the Litore Resort Hotel website ↗Building the Brand from the Ground Up
Our collaboration began with end-to-end corporate identity, website design and development, social media management, and photography and video production.
We first produced 3D renders from the architectural drawings, completed the website, and launched and developed the social media accounts in a controlled, high-quality manner.
From Renderings to the Real Guest Experience
As soon as the property opened, photography and video shoots were completed with great care. All website imagery was then replaced and the new videos were published.
The First Online Bookings with IDA OnRes
At a time when online booking systems were far less common, IDA OnRes was installed on the website. Litore Resort Hotel began receiving its first online bookings in August 2015.
Consistent Brand Representation Across Europe
With our corporate consulting vision, we prepared and managed participation in tourism fairs in Istanbul, Izmir and Antalya, as well as Berlin, Moscow, Kyiv, Utrecht and Stuttgart, consistently from 2015 through 2019.
We delivered turnkey exhibition stands, ensuring that the brand was represented consistently and powerfully in every market. Our presentations and the promotional materials we created made a significant contribution to Litore's sales and marketing performance.
The Long-Term Results of Four Years of Aggressive Marketing
The aggressive marketing programme we sustained for four years after the property's opening delivered results that continued far into the future.
Today, Litore continues its journey with us, maintaining a significantly higher pricing policy and stronger occupancy rates than its competitors.
With our sincere thanks to everyone who contributed...
Results
• The brand launch was completed successfully.
• The first online reservations were received in 2015.
• Visibility in the European market grew through trade-fair participation.
• The digital sales infrastructure remained in active use for many years.
• Litore continues to operate today as one of the strongest resort brands in its region.
Let's Take the Next Step Together
Let's review your hotel's sales, pricing or brand-positioning strategy together. Schedule a short discovery call with IDA Consulting.
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