Ugursal Ugur

The founder of IDA Consulting, Ugursal Ugur, has spent over 24 years bringing strategic vision, digital transformation and innovative business models to Turkish tourism.

From hotel investment consulting to travel technologies, from branding to online sales systems, he has played an active role in the growth journeys of Turkey's leading hotel chains, boutique brands and travel agencies.

Blending sector experience with academic depth and international partnerships, Ugur continues to advise on AI solutions, digital marketing and operational excellence under the IDA Consulting umbrella.